Jason Cave, Musician’s Friend Director of UX, directed the team from an archaic platform to a robust platform called ATG.

ATG manages dynamic, database-driven content required by personalized Web applications, in addition to static content. Defines and manages business rules necessary to generate dynamic sites.

  • Leverage Scenario PersonalizationSM, a prime capability of the ATG Platform, to target information to the right person, at the right time.
  • Empower business users with an easy to use interface across the ATG product suite, that minimizes the clicks to perform simple tasks, as well as presents tasks in a way that`s consistent with business processes and objectives.