This campaign, requested by Musician’s Friend CEO Craig Johnson, included an entirely new home page redesign and was executed within 12 hours. This request required speedy, alignment of team goals, effective design and coordination of upper management approvals, writers, proofers, front end and back end developers to accomplish the task. This became solely my responsibility. I created the concept, executed the design and coordinated all the teams. I performed quickly and produced a full campaign including home page redesign, site-wide banners, landing page, email and affiliate ads.