“Stupid Deal of the Day” was such a success, the marketing team decided to try “Stupid Deals of the Week” and sale across all product categories. The design criteria was for a generic presentation with graphic icons for each product category. This was because product availability would change daily and weekly and we needed to minimize the impact on our designer resources. Included in the design was a graphic for product categories that were “Sold Out” to make a change quickly to the presentation and to communicate urgency to purchase.