musician's friend media

Musician’s Friend – Back To School Sale

This annual promotional campaign was comprised of band and orchestra instruments and included affiliate banners, email, home and landing page design with progressive messaging propagated throughout the duration of the campaign.Permalink

Musician’s Friend – Fender Black Top Series

I developed a new template for this landing page that showed each variation of the "Just Released" Fender Black Top Series. This design eliminated additional click throughs to get to the intended product detail and proved very successful and engaged the customer to follow through to purchase. This was illustrated in Omniture heat maps and registered sales. A full campaign including home page banner, site-wide banners, landing page, email, Facebook and affiliate ads.Permalink

Musician’s Friend – Free Shipping Campaign

This campaign, requested by Musician's Friend CEO Craig Johnson, included an entirely new home page redesign and was executed within 12 hours. This request required speedy, alignment of team goals, effective design and coordination of upper management approvals, writers, proofers, front end and back end developers to accomplish the task. This became my sole responsibility. I created the concept, executed the design and coordinated all the teams, performed quickly and produced a full campaign including home page redesign, site-wide banners, landing page, email and affiliate ads.Permalink

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