Musician’s Friend – Mobile Development

From wireframes to full development - analytics a process directing design. Many details to consider for such a small window and so much content. Design and architecture had to be well thought out, elegantly designed, streamlined to a positive user experience. The position of a button or a directive phrase is crucial to product search, product evaluation, product choice and crucial all the way through check out and retention.Permalink

Musician’s Friend – Past to Present

Jason Cave, Musician's Friend Director of UX, directed the team from an archaic platform to a robust platform called ATG. ATG manages dynamic, database-driven content required by personalized Web applications, in addition to static content. Defines and manages business rules necessary to generate dynamic sites. Leverage Scenario PersonalizationSM, targeting information to the right person, at the right time.Permalink

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