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email design

Musician’s Friend – Holiday Lifestyle Promotion

This holiday campaign included home banner, landing page, email, Facebook and affiliate ads promoting Musician's Friend Lifestyle category.Permalink

Musician’s Friend – Free Shipping Campaign

This campaign, requested by Musician's Friend CEO Craig Johnson, included an entirely new home page redesign and was executed within 12 hours. This request required speedy, alignment of team goals, effective design and coordination of upper management approvals, writers, proofers, front end and back end developers to accomplish the task. This became my sole responsibility. I created the concept, executed the design and coordinated all the teams, performed quickly and produced a full campaign including home page redesign, site-wide banners, landing page, email and affiliate ads.Permalink

Musician’s Friend – Fender Black Top Series

I developed a new template for this landing page that showed each variation of the "Just Released" Fender Black Top Series. This design eliminated additional click throughs to get to the intended product detail and proved very successful and engaged the customer to follow through to purchase. This was illustrated in Omniture heat maps and registered sales. A full campaign including home page banner, site-wide banners, landing page, email, Facebook and affiliate ads.Permalink

Musician’s Friend – Back To School Sale

This annual promotional campaign was comprised of band and orchestra instruments and included affiliate banners, email, home and landing page design with progressive messaging propagated throughout the duration of the campaign.Permalink

Harry and David’s – In Store Email Specials

"Very Cosmopolitan" email features appetizers and Cosmo Martini mix. "Chip, Dip and Sip Party" email features appetizers, salsa and Margarita mixes. Father's Day "Moose Munch Sale" featuring all newly released flavors. Combining many images in PhotoShop to look as if they were from one single composite photo.Permalink

Harry and David’s – Thanksgiving Holiday Super Gift Emails

"Best Sellers for a Reason" and "Last Day to order for Thanksgiving," promoting holiday gift towers, gift boxes and gift baskets containing Harry and David's world famous pears and chocolates.Permalink

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