email design

Musician’s Friend NAMM Newsletter Email

Musician's Friend NAMM newsletter sent to subscribers promoting new 2011 gear featured and released at NAMM 2011.Permalink

Musician’s Friend Memorial Day Sale Email

Musician's Friend Memorial Day Sale "Call and Save" email. Used to drive people to call Musician's Friend directly for unpublicized deals.Permalink

Musician’s Friend – Annual 4th of July Sale

A full campaign with site-wide banners, landing page, email, Facebook and affiliate ads all with progressive messages.Permalink

Musician’s Friend – Personalized Email Campaign

Personalized Email Designed specifically for the Guitarist, Percussionist, and DJ/Lighting promoting the best gear deals and sent monthly.Permalink

Musician’s Friend – Stupid Deal of the Week

"Stupid Deal of the Day" was such a success, the marketing team decided to try "Stupid Deals of the Week" and sale across all product categories. The design criteria was for a generic presentation with graphic icons for each product category. This was because product availability would change daily and weekly and we needed to minimize the impact on our designer resources. Included in the design was a graphic for product categories that were "Sold Out" to make a change quickly to the presentation and to communicate urgency to purchase.Permalink

Musician’s Friend – Annual Warehouse Sale

Campaign included home page, email, a landing page displaying 12 categories in a tiled grid, facebook and affiliate ads. Each tile within the landing page grid clicked through to the best category savings. Permalink

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