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Musician’s Friend – Stupid Deal of the Week

"Stupid Deal of the Day" was such a success, the marketing team decided to try "Stupid Deals of the Week" and sale across all product categories. The design criteria was for a generic presentation with graphic icons for each product category. This was because product availability would change daily and weekly and we needed to minimize the impact on our designer resources. Included in the design was a graphic for product categories that were "Sold Out" to make a change quickly to the presentation and to communicate urgency to purchase.Permalink

Musician’s Friend – Annual 4th of July Sale

A full campaign with site-wide banners, landing page, email, Facebook and affiliate ads all with progressive messages.Permalink

Musician’s Friend – Annual Warehouse Sale

Campaign included home page, email, a landing page displaying 12 categories in a tiled grid, facebook and affiliate ads. Each tile within the landing page grid clicked through to the best category savings. Permalink

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